Mavity - Custom Brief

Project Name

The code name of this top-secret endeavor :)

Relevant Context

Relevant market, category, and brand information: Market share, awareness levels, TOM, sales, investment, main competitors, market trends, etc.

In a tweet: Based on this context, what is the business challenge?

What are the marketing objectives related to this context? If there are more than one, prioritize.

In a tweet: Based on the business context and challenge, what should we achieve with communication?

What brand perception or idea should be changed after the campaign? If there is more than one, prioritize.

In a tweet: Based on this need, how will we measure success?

KPIs, sales metrics, perception changes, awareness/TOM growth, digital traffic, leads, etc.

Target Audience

Who do we want to consume and/or purchase this product or service? Is it the same people who already know, purchase, or use it? Go beyond basic demographics—gender, age, social class.

In a tweet: Why might this product or service be relevant to them?

What is the differentiating promise versus the competition that will make the target buy the product or service?

In a tweet: what's the evidence?

What are the attributes, ingredients, or benefits that will make the promise credible?

Brand and product vision

What is the brand's reason for existence? Or what is that idea that, although it may seem utopian, serves as a guide for everything the brand does?

Keywords

What keywords are or should be associated with the brand and/or product or service?

In a tweet: What is the brand's tone?

What is and isn't the brand? How do we want the communication to feel?

Mandatory

What should we absolutely include in our communications? Logos, slogans, claims, layouts, legal information, etc.

Owned media

Mention social media accounts, sites, landing pages, available databases, potential partnerships, etc.

Budget / inventory

What is the total budget for this action? Are there any predetermined resources to be used?

Presentation date

When should the strategic-creative solution to this brief be presented?

Deliverables

Which parts exactly should we deliver? Select all the ones you think you need, even if you're not sure you need them yet.

Key Visuals
Media Campaign
Social Media Campaign
Video(s)
TV Commercials (audiovisual)
Radio Commercials (audio)
Social Media Commercials (audiovisual)
POP Material
Merchandising
OOH
Multilingual
Website and/or Landing Pages
Web App
Mobile App
Other(s)

*Mark one or more options

Your information

Paula Head of Projects

Based on this information, members of our team will be in touch with you.

First Name

Last Name

Company

Brand or Sub-brand

For example, if your company is Coca-Cola, a sub-brand could be Sprite

Website

Email Address

Cellphone

Step:

Please fill out this creative brief to understand your entire project and its scope.