SURVEY
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Please take a moment to fill the survey below.
It shouldn't take more than 5-6 minutes.
Thank you!
James Anderson
Nutrition Specialist
We’re exploring how
marketing and design professionals manage their workflows
, including their openness to new tools and
AI-assisted
solutions.
This survey should take about
6 minutes
to complete.
What is your role in your company?
Marketing Director/Head of Marketing
Marketing Manager
Marketing Specialist
Designer/Creative Lead
Business Owner/Executive
Other
What is the approximate size of your company?
1-10 employees
11-50 employees
51-200 employees
201-500 employees
More than 500 employees
Section 1. Marketing and design challenges
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What is your primary focus as a marketing professional at your company?
Select up to 3
Building brand awareness
Increasing customer acquisition
Managing marketing campaigns
Optimizing digital presence (social media, SEO, etc.)
Developing sales enablement materials (e.g., presentations, brochures)
Creating design assets (ads, graphics, content)
Tracking performance metrics (ROI, analytics)
How do you typically manage design and marketing tasks at your company?
In-house team
Freelancers/contractors
External agencies
Tools and Software
I handle it myself
A mix of the above
What are the biggest challenges you face when managing design or marketing projects?
Select up to 3
Limited time or bandwidth
Budget constraints
Lack of skilled resources
Difficulty coordinating with designers/creatives
Difficulty maintaining brand consistency
Difficulty using multiple tools and platforms
Lack of feedback and communication during the process
How satisfied are you with the tools you currently use to manage design and marketing projects?
1
2
3
4
5
Very dissatisfied
Very satisfied
Section 2. Workflow Preferences & Automation
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When managing multiple marketing tasks, which of the following would improve your efficiency the most?
Select up to 2
Centralized platform for all design and marketing tasks
Automation of repetitive tasks (e.g., generating reports)
Better communication with designers/creatives
Integration with existing tools (Slack, Google Drive, etc.)
Faster turnaround time for design deliverables
More control over design review and feedback process
How much time would you prefer to spend on reviewing and providing feedback on design assets?
Less than 30 minutes per day
30 minutes to 1 hour per day
1 to 2 hours per day
More than 2 hours per day
I prefer to delegate most of the review process
How comfortable are you with using automation tools (e.g., AI-generated designs, automated reports) in your marketing workflows?
1
2
3
4
5
Very uncomfortable, I don’t trust automation for creative tasks
Very comfortable, I embrace automation
If a platform could centralize your design and marketing needs while providing options for automation, would this be valuable to you?
1
2
3
4
5
Not valuable at all
Very valuable
Section 3. Tool Integration & Preferences
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Which tools do you currently use to manage your marketing and design tasks?
(Select all that apply)
Slack
Google Drive/Google Slides
Trello/Asana/Jira
Adobe Creative Cloud (Photoshop, Illustrator, etc.)
Canva
HubSpot/Marketo
Other (please specify):
How important is it for new tools to integrate with your existing software (e.g., Slack, Google Drive)?
1
2
3
4
5
Not important at all
Extremely important
How would you describe your ideal experience when managing marketing and design tasks?
Centralized in one platform
Seamless integration between multiple tools
I prefer using specialized tools for different tasks
I prefer to outsource everything to freelancers or agencies
Section 4. AI and Automation in Design & Marketing
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How familiar are you with using AI-assisted tools in design or marketing?
1
2
3
4
5
Unfamiliar, I have little to no experience with AI tools
Very familiar, I use AI tools regularly
How open are you to using AI for design-related tasks (e.g., generating graphics, automating design drafts)?
1
2
3
4
5
Not open at all, I don’t trust AI for creative work
Very open, I believe AI can improve productivity
With which of the following creative tasks would you feel comfortable trusting AI-generated designs?
Select all that apply
I don’t trust AI for any creative work
Creating simple design assets (e.g., resizing images, formatting)
Developing brand-consistent design elements (e.g., logos, templates)
Generating creative content (e.g., ads, social media posts)
Providing marketing insights (e.g., AI-generated reports, performance predictions)
What concerns do you have, if any, about using AI for creative and design tasks?
Select all that apply
AI-generated designs might lack creativity
AI may not maintain brand consistency
AI could lead to errors that require manual correction
Lack of control over the creative process
I don’t have concerns about AI use in design
Other
With which of these tasks are you likely to use AI to automate?
Select all that apply
Generating initial design drafts
Automating routine reports (e.g., campaign performance, ROI analysis)
Automating repetitive tasks (e.g., resizing assets, formatting posts)
How much do you trust AI to maintain your brand’s visual consistency without constant oversight?
1
2
3
4
5
Don’t trust it at all, I don’t believe AI can manage brand consistency
Fully trust it, as long as the AI is trained on my brand guidelines
How would you like AI to assist in your marketing and design workflows?
Select all that apply
Generating creative ideas or suggestions
Speeding up repetitive tasks (e.g., resizing, formatting)
Analyzing performance and making recommendations
Automating reports and campaign tracking
Maintaining brand consistency through AI-driven templates
I wouldn’t want AI assistance
Would you prefer a tool that offers both AI automation and manual control, allowing you to switch between the two depending on the task?
Yes, I want flexibility between AI automation and manual input
No, I prefer one method over the other
Maybe, I’m not sure yet
What would convince you to adopt an AI-assisted tool for your design and marketing efforts?
Select all that apply
Proven efficiency in saving time
Ability to maintain or improve design quality
Guarantees on brand consistency
Positive reviews or case studies from others in my industry
Affordability and clear ROI
I’m not interested in AI-assisted tools
Section 5. Delegation vs. Control
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When working with designers or creatives, how much control do you prefer over the process?
Full control — I like to be involved in every step
Moderate control — I want to oversee key decisions but delegate details
Minimal control — I prefer to delegate most tasks and focus on strategy
No control — I want the design team to handle everything based on my brief
Which part of the design process would you prefer to fully automate or delegate?
Select all that apply
Initial brainstorming and idea generation
Creating drafts and design iterations
Feedback and revisions
Finalizing designs and ensuring brand consistency
None, I want manual control over all stages
Section 6. Investment in Marketing & Design
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How much of your budget is currently allocated to design and marketing?
Less than $500 per month
$500 - $1,000 per month
$1,000 - $5,000 per month
More than $5,000 per month
I am not sure
Would you consider increasing your budget if a tool could save time and improve the efficiency of your marketing and design efforts?
Yes, I would increase my budget
Maybe, if the tool proves to be valuable
No, I have no flexibility in my budget
Section 7. Open-Ended Questions
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What is the most frustrating aspect of managing design and marketing projects at a startup?
If you could change one thing about how you currently manage marketing tasks, what would it be?
What is your biggest concern about incorporating AI into your design and marketing processes?
Thank You!
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