Hi, there!
Please fill out this Brand Brief
Paula
Head of Projects
Please fill out this creative brief to understand your entire project and its scope.
Brand Perception & Consistency
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Paula
Head of Projects
Based on this information, we'll customize your brand workshop!
First Name
Last Name
Email Address
Job Title
On a scale from 1 to 10, how clearly defined do you think our visual identity is across formats?
1: Very inconsistent; 10: Very consistent and clear
1
10
Where do you feel our current brand is strongest? (Select all that apply)
Logo
Color Palette
Typography
Messaging or tone of voice
Brand Personality
Layout or structure
Other
*Select one or more options
Where does the brand loses consistency or clarity? (Select all that apply)
Social media posts
Presentations
Video content
Email communications
Photography style
Website
Event materials
Packaging / physical applications
Other
*Select one or more options
Have you ever had to guess how the brand should look or feel? If so, give us an example.
Applications & Brand Maturity
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Which formats or touchpoints would benefit most from clearer guidelines or examples? (Top 3 preferred)
Video content
Product photography
Illustrations / icons
Infographics
Social media
Presentations
Scientific papers
Web or landing pages
Motion graphics
Events / booths
Other
*Select one or more options
What formats or content types do you expect to increase in 2025-2026?
Short-form video
Social content
Case studies
Trend reports / whitepapers
Product toolkits or samples
Testimonials
Podcasts / Audio
Events or pop-ups
Other
*Select one or more options
Do you feel we currently have the visual tools and assets to support these needs? Why or why not?
What to Keep vs. What to Evolve
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What parts of the brand do you consider non-negotiable (things that should stay as-is)
What elements do you feel are open for evolution or experimentation?
Visual References & Inspiration
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Share 2-4 links to visual references you feel are aligned with where Vivici should go visually and WHY💡
Think of websites, branding, packaging, campaigns, social media, motion, etc. For each one tell us briefly: What do you like about it, what could be reinterpreted for Vivici? What feeling or message does it convey?
Paula
Head of Projects
One more section and that's it!
Future Vision
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If the Vivici brand could do ONE thing better visually, what would it be?
Imagine Vivici one year from now — how should the brand feel and look across all touch points?
Any additional thoughts, wish list items, or pain points you'd like us to consider during the workshop?
Paula
Head of Projects
Last question! Almost there.
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